Small Business Internet Marketing Statistics in a Shocking Infographic - Clear Sky SEO

With the amount of business that can be generated from having an online presence, it’s not only in a small businesses’ best interest to have a website and social media accounts, it’s increasingly vital to a company’s survival. However, an enormous portion of small businesses still don’t even have a website. Here are some of the facts and statistics behind how small businesses are utilizing Internet marketing, what consumers expect of the companies they’re interested in, and the difference that Internet marketing strategies can make towards a business’ bottom line.

Infographic Shocking Smal Business Internet Marketing Statistics. 52% of small businesses don't have a website. Of those who do 70% don't have a call-to-action.

Feel free to share this infographic on your own website or blog. If you do please be kind and give us a shout out!

See the article that inspired this Infographic: Snap Out Of It! The Surprising Basics Business Owners Are Ignoring

Are you surprised by these statistics or is this what you expected? For more information about small business Internet marketing and building your brand online, contact Clear Sky SEO.

Summary of the Statistics in this Infographic

Small Business Internet Marketing Statistics

  • 52 percent of small-business owners don’t have a website. (source)
  • Include quote: “If you don’t have a website, your business will become increasingly invisible, until it vanishes altogether.”
  • 70 percent of the small-business websites studied had no call to action on their websites. (source)
  • 93.3 percent of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones. (source)
  • 68 percent don’t have an email address on their home pages and 27% don’t have their phone number. (source)

Customer’s Internet Marketing Expectations

  • 80% of traffic to a website begins with search query. (source)
  • 61% of searchers consider local results to be more relevant than standard search results. (source)
  • 85% of customers expect businesses to be active in social media. (source)
  • Companies with active blogs receive 97% more leads. (source)
  • inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. (source)

  • Chris Hornak

    Wow so if you have a website you’re already a step ahead of 52% of small businesses.

  • SEO Services

    Great post! For a company building a strong marketing strategy is the first step to be successful! I’d like to highlight another tool for media marketing that
    is not mentioned in this post, I’m talking about reviews. The flow of reviews
    on your website generate continuous fresh content marketing! Other positive aspects of using a feedback system are the increase of the CTR (Click-Through-Rate), the decrease of PPC, the activation of Google seller ratings extension, the boost the conversion rate and then Google five golden stars!

    Last but not lest, reviews are the best way a company has to increase its transparency and reliability.

    go here

  • Alan Myers

    I think it would be good idea to add a date to these stats. Nov 6? What year? That makes a difference!

Request a Free Quote

Full Name



Website or Business Name

as low as $500/mo


Clear Sky SEO has played a crucial role in the success of my business. During the initial setup phase, they took time to get to know my business and identified what I thought were great keyword opportunities. After that, Clear Sky took the ball and really ran with it. I would highly recommend Clear Sky for business owners like myself who have so many other things to worry about.
Gregory S. Business OwnerJacksonville, FL