SEO, PPC and Social Media marketing have quickly evolved over the past two years and many digital marketing agencies haven't caught up. When building Clear Sky we threw out all the old tactics, which no longer work, and built a completely new process from the ground up. Our inbound marketing process is focused on what search engines, social networks and customers expect; websites and brands that are adding value to the internet.
Determine what your businesses long-term goals are. Do you want to make a sale, inform and educate, or start conversations? Deﬁning your goals helps us develop an inbound marketing strategy that suits your business’ speciﬁc goals.
Learning more about your audience helps us reﬁne our approach to inbound marketing. We determine what they want to ﬁnd, how we can reach out to them eﬀectively, and how we can convince them to take action. We create content for people instead of search engines, and help you nurture long-lasting relationships with your target market.
One of our most important tasks as your inbound marketing provider is to decide when, where, and how to publish your content. We determine what type of content will communicate your message and attract more leads eﬀectively, and publish it on a channel your target market can access easily.
We apply topic modeling concepts to keyword selection and content creation processes. This allows us to create outlines for focused, relevant pieces of content that meet Google’s LSI requirements.
You can only establish your authority in an industry by gaining your audience’s trust. We help you do that by producing valuable content and developing relationships with both your readers and third-party publishers. We only publish external content in established online magazines that will give you more exposure and cement your authority in your niche.
Your investments and what you stand to regain through your inbound marketing strategy depends on your initial goals. We monitor your website’s traﬃc and other web analytics, including the amount of shares your content got. This allows us to realign our strategies as needed, and helps you determine what kind of returns to expect and focus on next.
We are very happy using Clear Sky. Their representatives are knowledgeable, extremely helpful, and quick to respond to any questions we have. As a small business, we have benefitted greatly from Clear Sky’s expertise in SEO and social media analytics and are confident that these services enhance what we do for our own clients.
As a small business owner, I knew I needed to get my website to show up in Google but I didn’t have the time and resources to figure it all out. A colleague recommended trying Clear Sky SEO because it was the most cost effective solution they’ve experienced. I couldn’t agree more. I even had room in my budget to have them manage my Facebook and Twitter accounts. I have more customers than ever tell me they found me online.
Clear Sky SEO has played a crucial role in the success of my business. During the initial setup phase, they took time to get to know my business and identified what I thought were great keyword opportunities. After that, Clear Sky took the ball and really ran with it. I would highly recommend Clear Sky for business owners like myself who have so many other things to worry about.